Recently, Sun Hung Kai Properties development of the Shanghai International Financial Center (Shanghai ifc), the Shanghai World Trade Plaza (Shanghai ICC) two major projects at the same time the stock market, the latest version of the office part of the realization of the full rent again. Grade A office market in Shanghai has not yet completely out of the "post-crisis" era haze, Sun Hung Kai Properties's performance can not help but peer eyebrows.
What is the secret in the end? Sun Hung Kai Properties was given Secret: Sun Hung Kai Properties office development the most practical and really need to understand what tenants.
Hong Kong's strength as a veteran developer, Sun Hung Kai Properties in Hong Kong has developed to build an international financial center of Hong Kong (Hong Kong, ifc), the Hong Kong International Commerce Centre (Hong Kong ICC) and other commercial complex projects. These projects are in the industry that Hong Kong is an important commercial real estate operation of the coordinates and the classical case.
Now the Shanghai International Financial Center (Shanghai ifc), the Shanghai World Trade Plaza (Shanghai ICC) two major commercial projects at the same time the market. One in the heart of Pudong Lujiazui, a commercial hinterland occupied in Puxi, Sun Hung Kai Properties menacing. Interpretation in the Mainland, "Hong Kong - Shanghai Tale of Two Cities" was finally staged successfully.
After more than ten years of careful cultivation, Sun Hung Kai Properties Hong Kong model successfully copied in Shanghai, windy warlords.
It should be noted that Sun Hung Kai Properties commercial real estate ambitions, is not the only. Looking at the layout of the Yangtze River Delta, according to incomplete statistics, Sun Hung Kai to create the number of large-scale commercial complex has been built seven, well-built "commercial empire" is also the territory of the initial shape.
The pace of expansion as the mainland continues to overweight. Sun Hung Kai Development (China) Limited Ted Tang China Morning Post in an interview that the company will continue to look for quality in major cities in the Mainland to balance the residential land commercial property in the Mainland and the proportion of sales on the type of property.
Deus Ex Trade Plaza, Central
Even in the face of several major Grade A office space in Puxi competition, Shanghai ICC (Shanghai ICC) Sun Hung Kai Properties was successfully defended the development office rental market that is full of myths.
"Trade, Central Plaza, a one district office (8-18 F) have basically all the pre-leasing." Sun Hung Kai Properties (Shanghai) Co., Ltd. Leasing Director Wen Zhifeng told reporters on the Post, the rent quoted at 10-12 yuan / square m / day, there are tenants including law firms, multinational conglomerates, fast moving consumer goods enterprises.
Wen Zhi-Feng also said: "One area is full rent, the tenants can not wait to have to negotiate two areas, there is no fear of being late for a suitable office space."
It is noteworthy that, in the core business district of Puxi, Shanghai ICC, competing against the same period of the "master" are also various severity of the extraordinary skill. Jing "Gold Star" in Wheelock Place, 1788 International Center for the stock market in the third quarter were, in addition, celebrity commercial buildings have also been unveiled.
In this regard, there is no fear of Sun Hung Kai Properties. "Many of the tenants know what they look like office buildings. Choose tenants Sun Hung Kai Properties, is directed over the brand Sun Hung Kai Properties. They developed for our office project in Hong Kong have been early awareness and understanding, so Shanghai Central Trade Plaza confidence. "
Shanghai ICC is located in the Huaihai Road shopping district, close to Huaihai Road (at the same time Nanchang Road and Shaanxi Road, Xiangyang Road encircled), with the Paris spring, Parkson, Kerry, Xiangyang Park across the street from the relative. The total area of over 32 million square meters, including the Grade A office towers, more than 12 million square meters large comprehensive shopping malls, and high-end residential apartments.
Jones Lang LaSalle Shanghai, said managing director Tony Gu, Puxi third quarter, many multinational companies to restart interrupted for nearly two years of expansion plans, the market demand continues to increase. Foreign retailers in the market is particularly active, they demand more active area, high-quality office space, retail stores continue to support its expansion nationwide distribution.
It seems in the industry, Shanghai ICC rent levels continued to rise, there should be a larger space. Statistics show that the third quarter of this year, office rents in Puxi, Shanghai up 6.6% qoq, reaching the largest increase since 2008, the average rents in Puxi has reached 7.0 yuan / square meter / day. The ring not only in Puxi, Shanghai Trade Square, the most Jingui lots, and product quality also has an insurmountable advantage.
Pragmatism top office
The same is the top grade A office space, Sun Hung Kai Properties Why do "full rent?" Wen Zhifeng on the Post reporter, said: "Sun Hung Kai Properties to understand what kind of tenants of office buildings most in need, know where the construction of this building and know how to maintain and manage the office building tenants needs."
Lot is the first condition, not only in the city center, but also to transport travel convenience. Shanghai Trade Centre strict implementation of this standard.
Project is adjacent to prosperous Huaihai Zhong Road, has been Nanchang Road, Xiangyang Road South Shanxi Road, and surrounded by three one-way street, the group ingenious design originality to its unique "frame, high road", from the Huaihai Zhong Road, has been extended to the set on the 2nd floor of the building main entrance , in the busiest center of Shanghai to create a pleasant and convenient area on and off.
"Sun Hung Kai Properties put a lot of time and effort required to understand the tenants, it may not be able to do other people." Wen Zhifeng stressed that "the requirements of office tenants are very real, they need to consider how much area, the number of rooms needed and how to effectively set all staff work space. We developed the office square, the most practical for them. "
Wen Zhifeng introduction, customers always come first. Sun Hung Kai to develop and shape the office is not fancy facade, because the tenants are very practical. So we are very careful internal layout. Design drawings of the design team would first contact the customer directly to the marketing department for comments docking to customer demand as the most practical project design standpoint.
Smooth and timely communication mechanism is Sun Hung Kai Properties tenants winning one of the important magic weapon. Wen Zhifeng introduced, many of our tenants are multinational companies, their vision is very international, to communicate with them to keep abreast of the most international office tenants requirements.
"Sun Hung Kai Properties to do customer surveys on a regular basis, especially for customer complaints very seriously." Wen Zhifeng said, we often renovation and interior decoration, according to tenant needs change and update the design support, timely project to upgrade the hardware. In order to make our products and our brand Sun Hung Kai Properties to maintain long-term competitiveness.
In addition, the industry-leading Sun Hung Kai Properties property management services are also highly respected Supporting customers. Shanghai ICC Group with a top property management team for the tenants to provide high standards of first class service. Hong Kong-style office projects with other than the Sun Hung Kai Properties property management is one of the biggest selling point. Sun Hung Kai rarely outsourced to property property management company, Sun Hung Kai Properties are generally set up their own property by the management team operations.
Wen Zhifeng that developed over the years the Group's top high-end office buildings adhering to the solid strength, and carefully built the mainland for the first ICC brand giant Shanghai ICC. Fully aware of domestic and foreign business elite company of high quality business location needs and expectations, from construction quality to facilities are crafted to make Shanghai ICC office to meet the world's leading business site selection criteria. Project Pre-leasing is very good, the group confident of the future lease performance.
Shanghai Hong Kong model Extraordinaire
After more than ten years of careful cultivation, Sun Hung Kai Properties Hong Kong model successfully copied in Shanghai, windy warlords.
Sun Hung Kai Properties in Hong Kong has developed to build an international financial center of Hong Kong (Hong Kong, ifc), the Hong Kong International Commerce Centre (Hong Kong ICC) and other commercial complex projects. These projects also are in the industry that is important to coordinate the commercial real estate in Hong Kong and the classic business case.
Shanghai World Financial Center, Shanghai World Trade Plaza, the two major commercial real estate projects while Sun Hung Kai debut in Shanghai.
"According to Sun Hung Kai Properties to create a look of quality Grade A office space. Even if only one item into the market, would be sufficient cause for concern, not to mention two projects simultaneously debut." A renowned agency's office of international director can not help feeling the Post reporter.
Ted Tang on the Post reporter, said: "Central Trade Plaza (ICC), International Finance Centre (ifc) are two core brand Sun Hung Kai Properties is a landmark example of commercial success of the project, Shanghai ICC and it is Shanghai IFC, the two the brand of excellence presented in the Mainland. "
IFC in Hong Kong from the top office, IFC mall, Four Seasons Hotel and Four Seasons apartment hotel together, with a total area of about 47 million square meters, is Hong Kong's leading commercial and recreational landmarks. International-class facilities, services and commercial brand everywhere. Architecture surrounded by a giant spire cities and panoramic views of Victoria Harbour, near the harbor after dark, such as the torch.
Shanghai IFC has developed significantly in Hong Kong's "shadow." In format, the same top-level office buildings, shopping centers and hotels and hotel apartments a strong combination. Two office buildings equipped with the most advanced information technology infrastructure and dual power supply system, the floor with the core tube design, all surrounded with unobstructed view, overlooking the Huangpu River views.
In transport, the same metro line with Sun Hung Kai Properties specializes in creating professional experience above the project. Hong Kong, IFC roof at the Hong Kong Airport Railway Station, Shanghai is adjacent to Yan'an East Road Tunnel, the second floor directly refuting Shopping Centre, Metro Line 2, and with the planned rail line 14, zero transfer Lujiazui Station.
It should be noted that the Shanghai Lujiazui commercial IFC brings back an upgrade. The mall first floor together 25 world-class brand's flagship store, and create a national precedent, of which about half is the first visit into the mainland, the four entered into Shanghai is the first time. Louis Vuitton is among the world's single largest flagship store.
Prime managing director of Pacific Investment Management Co. said Remy Chan, Lujiazui is not the lack of high-rise buildings, lack most of the business to pay even the standards, IFC, the stock market will make a qualitative change in Lujiazui, people eat more willing to Lujiazui consumption, improve business climate and produces interlocking effect.
Is still under development and construction of the Shanghai World Trade Plaza, Central, Hong Kong Trade Plaza, also has the purest blood. Sun Hung Kai Properties continues in large metro areas above the successful operation of commercial projects, office buildings Shanghai ICC advantage of its powerful combination of high-profile business.
Shoulder to shoulder across the Huangpu River Shanghai IFC, Shanghai ICC also has a large shopping centers and high-end residential apartment trends, so that tenants can enjoy the high superior homes are living. High-end brands, IMAX theater, relaxed open-air restaurants, supermarkets and a wide range of quality entertainment.