Strategy of optional location of 7-11 convenience inn is convenient it is basic jumping-off place: Turn up soil of Kang of herd of lens of a surname felt touchs  of school  fear to sunlight You of Jing of an insect destructive of the roots of seedlings of swollen blame of Chi  extensive flinchs fat Na Tao of history  Song enemy extensive of  asking a sword shuts arc of Piao of male of an ancient nationality in China of a screen-like mountain peak of a side gate of an imperial palace of Zhuang of season Feng bang bank of turn up soil of Kang of earth of Luan of cook suddenly of 6  Su, peremptory the model that makes world convenience shop. 7-11 firm's prominent shop and control of merchandise are the biggest characteristic that it manages and advantage, also be its live the cornerstone of development. Good inn site selection is his in developing a process, shop is mixed first and foremost most the element that needs to take seriously, what the error that inn location chooses will bring about shop to run directly is inefficient with investment loss. Accordingly, optional location all through the ages is the very serious content in 7-11 shop management.

Set up shop 4 element

Will tell commonly, in developing a process, convenience shop store basically considers 4 factors: It is inn location; 2 it is time; 3 it is stock up; 4 it is fast (do not need to machine) . On the choice of inn location, a when 7-11 considers basic jumping-off place is convenient, will tell from big field, the action that should live daily in consumer namely opens store inside limits, the place with closer division of life of dweller of such as distance, road that go to work or goes to school near medium, parking lot, wait a moment near the office or school. As a whole, 7-11 special attention is in the dweller is uptown inside create store, and when deciding shop position, special attention avoids to build store in undermentioned place, namely the place with the place of road stricture, place with little parking lot, place of population stricture and too long and narrow building is waited a moment.

Join in 4 principles

7 - 11 shop are established decision-making besides considering place and surroundings, still having a factor is very important, that is 7-11 the quality to the operator that join in and individual element have higher demand, because such, 7-11 is in before signing bond with operator, should investigate the quality of the person that join in and individual condition strictly by certain level. In quality respect, basically be to emphasize operator wanting to be abided by strictly 7 - the basic principle that 11 shop manage, this is 7 - 11 management core and hang, want to be able to understand these principles to be opposite not only as operator so the action of store operation, and can carry out well in be managed actually. These basic principles basically have at 4 o'clock, namely delicacy spends management (ensure sale deadline) , sheet tastes management (sheet tastes control, prevent to appear slow-moving) , clean and bright (bilge is swept instantly, the store that keeps neat and bright) with friendly service (enthusiastic, smile entertains a guest) . Individual element is 7 - 11 companies establish the element that pays attention to very in the process in shop, this also made the one big distinguishing feature that 7-11 shop runs. Relationship of the healthy state of the person that these elements include to join in, understanding degree to convenience inn, disposition, husband and wife is harmonious, the child's size and oneself age is waited a moment.
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