Abrupt person goes the limited company of supermarket hair business that has many 150 convenience store the building is empty, the future of the convenience inn that before making people right 5 years, begins to if grow like emerge,be in Beijing generated doubt. Exhibition period hind is sent in the extensive that passed rapid cloth to nod dilate, competitive situation has been stabilized inside the industry, and the advantage of careful optional location and to load be worthy of the name serves, the development task of convenience inn times after becoming and difficult problem. How to defeat bureau, will affect trade of capital advantage inn directly live with development. 　

Tripartite confrontation pattern is formed sadly

In the time that convenience inn grows more than 5 years in Beijing, the industry did not cast off the doubt of deficit all the time. As competition and superior bad discard, the pattern of 3 sufficient tripartite balance of forces is formed sadly.

Recently, the reporter investigates discovery, the limited company of supermarket hair business that runs many 150 convenience store in Beijing formerly already the person goes the building is empty, site of former straight battalion is shut directly for the most part, still hanging what green supermarket sends shop sign to join in in the market now inn, had been the condition of emerge of itself and perish of itself completely, without headquarters management. So far, because this long convenience company that has expanded 7 years manages catenary of not good at, capital to rupture quit a trade, and the rest market is being entered " 3 cent advance " times.

According to investigation, at present Japanese 7-11 has developed in Beijing door inn it is 50, and site of couplet China rapid a person engaged in some particular pursuit also stabilizes the other cities enterprise that be subordinate to belongs to 100 couplet groups of Shanghai to be controlled in about 140, chain of good neighbour of Beijing indigenous industry has 150 doors store about. These 3 companies all came to developed Beijing field 2003 2002. A public figure of convenience inn trade expresses to the reporter, although the market is bred,grow quite with settling time, but convenience inn industry is smaller of benefit sell gross profit of field industry condition the likelihood greatly tower above a few 20 percent, and the report after gain leads stability, it is the advantage of this industry. But the competitor that after passing market severe test, stays has promoted industry competition to centralized, mature adversary brings each other greater pressure.

Service quality defeats dimensions hard to change restrict

In the process that convenience inn develops in Beijing, service whether the advantage of be worthy of the name is the issue that discusses inside course of study all the time. And cast off " insufficient advantage " accusation, convenience inn still needs to break through dimensions to change manacle.
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